Pray Continually

1 Thessalonians 5:17 is one of the shortest verses in the Bible. It's small in size, but massive in scope. "Pray continually." (NIV) "Pray without ceasing." (KJV) "Never stop praying." (NLT) "Pray all the time." (The Message) So what does it mean? I want to hear your comments. When you think about 1 Thes. 5:17, how does it impact you?